HURST FAMILY MASONRY / IDENTITY
CONCEPT
Built From the Ground Up
Masonry is one of the oldest professions in the world and with that comes a long history of tradition and heritage.
Hurst Family Masonry is a family-owned business established in 1979. We worked with the Hurst family to concept and create a visual identity that represents quality craftsmanship and traditional values.
Honoring the Craft
Our immersion into the history, and hands-on approach of Hurst Family Masonry led us to the idea of the local master craftsman who knows, and is known by, everyone. Where attention to detail is over the top and dedication to craft is everything.
From the core identity and packaging to iconography, patterns and tone, the resulting aesthetic evokes a sense of trust and tradition. The heritage-inspired design offers a premium and curated experience that feels vibrant and proprietary while keeping with a sense of community.
Built From the Ground Up
Masonry is one of the oldest professions in the world and with that comes a long history of tradition and heritage.
Hurst Family Masonry is a family-owned business established in 1979. We worked with the Hurst family to concept and create a visual identity that represents quality craftsmanship and traditional values.
Honoring the Craft
Our immersion into the history, and hands-on approach of Hurst Family Masonry led us to the idea of the local master craftsman who knows, and is known by, everyone. Where attention to detail is over the top and dedication to craft is everything.
From the core identity and packaging to iconography, patterns and tone, the resulting aesthetic evokes a sense of trust and tradition. The heritage-inspired design offers a premium and curated experience that feels vibrant and proprietary while keeping with a sense of community.
SERVICES
Creative Direction
Branding & Identity
Digital Design
Development
Creative Direction
Branding & Identity
Digital Design
Development
YEAR
2023
2023
